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[foysalnabil]

One of the first questions people seem to ask when starting a new blog, advertising a product, or promoting their website "What is better Instagram or Facebook?". These two social networks are very popular and therefore, it is necessary to examine the two and compare them. This way you'll have the best chance to succeed in your campaign.

Benefits of Instagram:

Reach: The social media site reaches over 800 million active members each month. The site has an average of 500 million people who visit this site and use it daily. Believe it or not, over 80% of these active users are outside the United States. Furthermore, this site attracts more than 1 million advertisers. These are great stats if you are planning a worldwide campaign. You have the possibility of reaching more potential clients that live outside the United States.

Engagement: Instagram seems to have the highest engagement rate of other social media networks. On an average day, the site receives more than 95 million photos and video that is shared by its users. What is excellent about this site is that users give out more likes than any other social media site online. On an average day, the users will give a total of 4.2 billion likes. This shows that people are interested in what is being shared on the site.

Traffic Engagement: For a company, blog site owner or even website owner this is important to understand how long a person will stay on a social media site. The average visitor to Instagram will spend 192 second or 3 minutes on the website when they visit. This rate is higher than any other social media site. According to a study made by Yotpo the people who visit Instagram stay 45% longer than the people who visit on Facebook or Twitter.

Demographic: This is important for companies to understand their targeted audience. The Pew Research group studied the demographics of the site and from that more females use Instagram than males. There is 31% of the women online love to use Instagram on a daily basis. However, don't be alarmed because there are 24% of the men online who use Instagram each day. This site is more popular amount young adults between the ages of 18 t 29. Therefore, if you need to target a younger audience this is an excellent site to consider.

Benefits of Facebook

Reach: So sorry Instagram, Facebook still reaches more active using on a monthly basis. According to the Dremgrow survey the site attracts 2.2 billion users each month. So if you are looking to boost your campaign this is an excellent way to reach more people.

Engagement: When it comes to the member on Facebook engaging on the site and liking the posts this doesn't fare as well as Instagram. However, Facebook still has the second highest engagement rate of all the social media sites online today.

Demographic: Facebook attracts more adults on their site. The site attracts 72% of adults that are online today. Much like Instagram, Facebook attracts a 77% audience of females. Furthermore, they attract a 66% of males that visit the site. Instagram is more popular with the younger audience, where Facebook is more popular with the adult audience. On Facebook, you'll find that the site attracts 82% of the younger population of 18 to 29, 79% of the population 30 to 49 and 64% of the audience 50 to 64. This is very important to know when launching a new campaign.

Ad Performance: If you are considering placing an ad on Facebook you are in luck. The ads are performing extremely well and have yielded an average revenue of $6.82 billion. According to Social Flow, each of the 1.7 billion users on this network is worth $14.17 in annual ad revenue for a company. The site shows a higher click-through rate for the desktop user and a higher CTR rate for mobile users. The ads placed on Facebook seem to do much better than ads places on the web.

As you can see Instagram caters more to the younger audience and has a much higher engagement rate than Facebook. But when it comes to other aspects of Facebook it seems to outperform. Therefore, it is in your best interest to decide on what your campaign is, who you want to target, and then choose the best platform for you.

 

[SCAMEXPOSER]

I feel Instagram is better if you want to reach a whole lot of well to do people. Instagram is one social media that has a lot of active celebrities and organisations especially in my country. If you want to market your product or blog quickly Instagram is the best way because you would reach out to a whole lot of important people at the shortest amount of time if you are really influencial.

I quite agree with you that many celebrities prefer using Instagram now than Facebook because they feel Facebook is more of immature minds so you will discover that a lot of people focus more on Instagram to advertise their products or services they render.

 

[SCAMEXPOSER]

I have noticed that too, it seems that advertising your product on Instagram is much more effective even though Facebook has more users engagement. One thing that a lot of people always avoid on Facebook is the number of fake profiles. Innstagram looks realler in my opinion.

Absolutely, the rate of scam on Facebook is pretty higher than that of Instagram so the population advantage on Facebook is not longer working. Personally I feel Instagram has better layout to give products more beautiful background which attract more traffic.

 

[a_jerobon]

Absolutely, the rate of scam on Facebook is pretty higher than that of Instagram so the population advantage on Facebook is not longer working. Personally I feel Instagram has better layout to give products more beautiful background which attract more traffic.

I also prefer Instagram more than Facebook. These days, most people do their marketing and online selling in Instagram and succeed so well. It's layout is just perfect for this and it has less scams and cheats unlike Facebook.

 

[SCAMEXPOSER]

Honestly, lots of people we tell you that Facebook is for the toddlers in social media ecosystem but while Instagram is for the real guys , probably more people feel Instagram is more managed with attractive designs to capture attention of the buyers compared to Facebook.

 

[Ofonime]

I also prefer Instagram more than Facebook. These days, most people do their marketing and online selling in Instagram and succeed so well. It's layout is just perfect for this and it has less scams and cheats unlike Facebook.

Instagram is very convinient to be sincere but you need to have enough fans and followers,sometime I prefer facebook as well its one of the most important plartform where you can advertise your services and get some potential audience to visit your links likely buy your item

 

[Marcelino1]

Facebook question remains one of the best social media platforms if not the best when it comes to promoting products or carrying out acts. There are a lot of ways in which you can get a lot of traffic in order to promote your business whether online or offline. You need to venture into several Facebook groups of people that are interested on what you're promoting. you can also budget some money to carry out Facebook ads.

 

[Wisdom01]

Facebook question remains one of the best social media platforms if not the best when it comes to promoting products or carrying out acts. There are a lot of ways in which you can get a lot of traffic in order to promote your business whether online or offline. You need to venture into several Facebook groups of people that are interested on what you're promoting. you can also budget some money to carry out Facebook ads.

but the Person needs to be more careful when it comes to still advertising on Facebook groups, the risk level is really high , because at times the person could get scammed because of spamming on Facebook and others ,that actually seems to be a issue

 

[Marcelino1]

but the Person needs to be more careful when it comes to still advertising on Facebook groups, the risk level is really high , because at times the person could get scammed because of spamming on Facebook and others ,that actually seems to be a issue

I remembered sometime about last year I was trying to promote something on Facebook groups and I was restricted. Facebook have been very strict lately when it comes to the kind of things people promote on the groups because from there people can get scammed

 

[Lobardi]

Both Companies have their own limited abilities yet Instagram still has a better conversion even though it was launched layer but has more influence on the purchasing power of the users

 

[Wisdom01]

I remembered sometime about last year I was trying to promote something on Facebook groups and I was restricted. Facebook have been very strict lately when it comes to the kind of things people promote on the groups because from there people can get scammed

they are really taking precautions , too much spam would make the platform unattractive and others ,so they are making sure that it's not for only advert spam ,but more of content creating and others , but when you buy ads you can advertise as you like , because they have ways of filtering it not to cause spam

 

[Marcelino1]

they are really taking precautions , too much spam would make the platform unattractive and others ,so they are making sure that it's not for only advert spam ,but more of content creating and others , but when you buy ads you can advertise as you like , because they have ways of filtering it not to cause spam

Probably, if they start allowing people to post any link the platform will probably turn to a joke because a lot of people will not bother using it again and people can probably be scammed. Facebook is always very strict when it comes to their ads because any mistake you make will probably get your account restricted.

 

[Wisdom01]

Probably, if they start allowing people to post any link the platform will probably turn to a joke because a lot of people will not bother using it again and people can probably be scammed. Facebook is always very strict when it comes to their ads because any mistake you make will probably get your account restricted.

the platform would no longer have use , anytime someone visits the platform links and advert would be popping everywhere , making it looks uninteresting and others to view ,so it's good if they filter this with the bots ,only that it could affect people with good intentions

 

[Jolito]

I have always seen the two of them to be somewhat similar in the way in which they do things. The Instagram and Facebook are very similar because they are owned by the same company even though it is not tailored for the same kind of content. If you are having a business which is just beginning and you want a lot of awareness then I think Facebook might be the one that you will want to consider a lot.

 

[Jolito]

Well, I still don't have any websites to be promoted. (At least until now).
But according to your detailed explanation, I would definitely consider Facebook.
Thank you.

I do not know if you have been able to try this out but I think that this is something that works quite frankly. Facebook presently has the highest number of active users in the world and it has a very inch perfect and God it in if you want to be able to use paid advertisement at all. You can be able to group your campaign objective into different types and it is going to help you to modify them to achieve the best results.

 

[Jolito]

In terms of their algorithm the two of them usually have a similar word in which they operate. This is why I usually try to see them as almost the same even though they can be able to offer some kind of dynamics as well. Facebook has always remained the number one advertising platform for me and I also recommend it for anybody who is just starting a business
.

 

[microunit]

It depends on whether what product or service you are trying to market though, instagram is more on picture oriented or trends while facebook is all around or general, so most of the time the it really depends on your product or service as to what niche you are targeting or what your target audience are

 

[Walker42]

Instagram is a free online photo and short video social media network, whereas Facebook is a free social media platform where users can share various post types with other people.
Both the mobile app and online versions of Facebook are well-liked by users.
Instagram may also be accessed through a normal browser, but its mobile app is more popular and user-friendly.
It's also important to note that while Instagram has a younger audience than Facebook, the latter has a considerably larger global user base.

 

[btaliat]

Before we decide on the ones that we want to use, we should try to study our audience. It is somehow agreed that Facebook has more audience than any other social media. If our products is all categories inclusive, then there may be the need to use Facebook but if it is to meet some set of people, we can easily focus on Instagram.

 

[Andreea20]

Whatever network you choose, I think it's good. You can promote your business, on both sites you find people interested in all kinds of things and willing to buy. Facebook I think has a slight comeback, while instagram is more for fun stuff and not so serious

 

[Xrin Nightfall]

Although Instagram marketing is challenging, it is not impossible. Instagram is the pioneer and standard bearer of social media marketing has over 2 billion monthly engaged participants since about Q4 2021 (up 200% since 2018). For more than ten years, Instagram has been a driving force in the development of social media marketing strategies for businesses and the rise of the creator economy. Marketing on Instagram entails increasing your following, engagement, and, ultimately your revenue. For businesses, entrepreneurs, and content creators, Instagram is the go-to social media site among users aged 16 to 34.