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[foysalnabil]

One of the first questions people seem to ask when starting a new blog, advertising a product, or promoting their website "What is better Instagram or Facebook?". These two social networks are very popular and therefore, it is necessary to examine the two and compare them. This way you'll have the best chance to succeed in your campaign.

Benefits of Instagram:

Reach: The social media site reaches over 800 million active members each month. The site has an average of 500 million people who visit this site and use it daily. Believe it or not, over 80% of these active users are outside the United States. Furthermore, this site attracts more than 1 million advertisers. These are great stats if you are planning a worldwide campaign. You have the possibility of reaching more potential clients that live outside the United States.

Engagement: Instagram seems to have the highest engagement rate of other social media networks. On an average day, the site receives more than 95 million photos and video that is shared by its users. What is excellent about this site is that users give out more likes than any other social media site online. On an average day, the users will give a total of 4.2 billion likes. This shows that people are interested in what is being shared on the site.

Traffic Engagement: For a company, blog site owner or even website owner this is important to understand how long a person will stay on a social media site. The average visitor to Instagram will spend 192 second or 3 minutes on the website when they visit. This rate is higher than any other social media site. According to a study made by Yotpo the people who visit Instagram stay 45% longer than the people who visit on Facebook or Twitter.

Demographic: This is important for companies to understand their targeted audience. The Pew Research group studied the demographics of the site and from that more females use Instagram than males. There is 31% of the women online love to use Instagram on a daily basis. However, don't be alarmed because there are 24% of the men online who use Instagram each day. This site is more popular amount young adults between the ages of 18 t 29. Therefore, if you need to target a younger audience this is an excellent site to consider.

Benefits of Facebook

Reach: So sorry Instagram, Facebook still reaches more active using on a monthly basis. According to the Dremgrow survey the site attracts 2.2 billion users each month. So if you are looking to boost your campaign this is an excellent way to reach more people.

Engagement: When it comes to the member on Facebook engaging on the site and liking the posts this doesn't fare as well as Instagram. However, Facebook still has the second highest engagement rate of all the social media sites online today.

Demographic: Facebook attracts more adults on their site. The site attracts 72% of adults that are online today. Much like Instagram, Facebook attracts a 77% audience of females. Furthermore, they attract a 66% of males that visit the site. Instagram is more popular with the younger audience, where Facebook is more popular with the adult audience. On Facebook, you'll find that the site attracts 82% of the younger population of 18 to 29, 79% of the population 30 to 49 and 64% of the audience 50 to 64. This is very important to know when launching a new campaign.

Ad Performance: If you are considering placing an ad on Facebook you are in luck. The ads are performing extremely well and have yielded an average revenue of $6.82 billion. According to Social Flow, each of the 1.7 billion users on this network is worth $14.17 in annual ad revenue for a company. The site shows a higher click-through rate for the desktop user and a higher CTR rate for mobile users. The ads placed on Facebook seem to do much better than ads places on the web.

As you can see Instagram caters more to the younger audience and has a much higher engagement rate than Facebook. But when it comes to other aspects of Facebook it seems to outperform. Therefore, it is in your best interest to decide on what your campaign is, who you want to target, and then choose the best platform for you.

 

[tusziget]

I have read some statistics,that Facebook has a huge revenue and even people,who have FB accounts and they are using them to promote their their products have made huge profit from it.Promoting on Fb their products is working well for experienced IM.

 

[jessie271]

For me, Facebook is better especially in my country where Facebook is the most widely-used social media platform. Almost every single person has a facebook account in my country. It think it depends what is more widely used in your country. Facebook has saturated almost all countries except for China. I think facebook is banned in China. They use WeChat there. Besides, facebook has almost every important and useful features. It really helps both small and big business when it comes to advertising and promotion.

 

[Nocturnal Writer]

I have never tried Instagram yet in promoting or sharing blog. Facebook has helped me a lot for that. I have several friends who keep on following my latest or update of my posts from my various blog sites.

 

[Davidafer]

In my country in Instagram marketing covert more, because of my Instagram has related people who can buy the stuffs I sell.

 

[overcast]

For me facebook gives a lot of traffic. I prefer to have the facebook for myself on many types of the traffic. Like say groups and the pages can be a good source of the traffic. And it turns out that I get some good traffic that may actually interact with my content. So something like that is preferred by me.

 

[Brain]

I always believed Facebook is the giant of social media because of the high traffic coverage from there. There are more people there and again,people of all ages can be found on Facebook more. So if one sell general products there's bound to be more traffic.

 

[Nocturnal Writer]

Facebook and Instagram are good resources for organic traffic as what other claimed. I have an account with both of them. But I have tried Instagram yet except FB for the promo of my brand (website).

 

[rubyrob]

instagram is the next big thing

 

[akawossito]

for my facebook it helps sell more

 

[Ofonime]

Not doubt my dear facebook is one of the great place for selling your items and product but using instagram all depend on your target audience and the location you want to sell the product.

Using facebook require that you have some ready made cash at hand that will enable you run the advert successfully without any problem since the free advertising method is not profitable .

 

[Balint098]

It all depends on your niche and audience/demographics. For example, if your niche has a bigger presence in Facebook the go to it.

 

[Reznov]

Reach: So sorry Instagram, Facebook still reaches more active using on a monthly basis. According to the Dremgrow survey the site attracts 2.2 billion users each month. So if you are looking to boost your campaign this is an excellent way to reach more people.

that's the point , almost everyone has a facebook ( since it has an easier user interface too with more features such as marketplace and the ability of saving posts , vids and much more ) , you can even notice old people ( 60 years old ) having facebook accounts , which means , the facebook's platform is way bigger than instagram's one

 

[Fayiz]

Facebook and Instagram are good for marketing buf Facebook is slightly more productive than Instagram Facebook give more traffic than Instagram

 

[CryptoEnthusiast_World]

Both!)

 

[Ralph Portuguez]

Facebook naturally offers revenue to someone whos looking into a parttime not a permanent for sure been observing facebook and i notice that its really easy to work with facebook to get more traffics than instagram you need established well maintain account.

 

[Reznov]

Facebook naturally offers revenue to someone whos looking into a parttime not a permanent for sure been observing facebook and i notice that its really easy to work with facebook to get more traffics than instagram you need established well maintain account.

exactly , like i said before , instagram is mostly filled with celebrities and famous people , unlike facebook that's open for everyone and has a bigger number of users

 

[subhajyotidas808]

exactly , like i said before , instagram is mostly filled with celebrities and famous people , unlike facebook that's open for everyone and has a bigger number of users

yes facebook has a large userbase but engagement is better in instagram

 

[Reznov]

yes facebook has a large userbase but engagement is better in instagram

of course better engagement because the userbase in instagram is more mature , it follows the 'quality over quantity' logic , unlike facebook , large userbase but filled with different ages

 

[highspeed]

Well, I still don't have any websites to be promoted. (At least until now).
But according to your detailed explanation, I would definitely consider Facebook.
Thank you.