Why is iGaming niche so appealing?
The iGaming niche is an incredibly profitable for affiliates. Its popularity is skyrocketing every year. It has recently reached a net worth of
$52 billion, so even a slice of the pie from the market could give a person a real fortune. That's one of the biggest reasons why affiliate marketers are getting to pay more attention to it.
Affiliate marketing for iGaming niche is quite a new industry and having a creative
'outside of the box' mindset can help you stand out among all others.
We believe that iGaming affiliate marketing right now is the most high-income among the others. Let's break the reasons down one by one.
It Is a Win-Win Situation for Everyone
The niche is probably the most dependent on working
side-by-side long-term to be in a win-win situation. Affiliates need to know that a casino still wins. The best way to do so is to fill in a casino with new players, quality players.
Casinos on their part provide new players with
bonus offers and promos as it helps to get new players started and get them
more engaged.
Deep retention system will help to get back those who are still hesitating.
Affiliate marketing helps casinos develop more trusting relationships with their players. In return, they might invite a couple of friend to help a casino gain more profit.
Such two-parties approach help succeed everyone.
Partnership where affiliates get constant payments from casinos and casinos expand their client base may easily take them to leadership positions in the iGaming market. So, it is a win-win situation!
Variety of Traffic Sources
As an affiliate you have an access to almost
infinite amount of traffic sources. Social media, SEO, pop-ups, paid media, content-marketing and many more. Any of them is doing great for iGaming. Try different approaches and traffic sources rather then rely heavily only on one source.
Right now Facebook and Google are one of the most popular traffic sources for iGaming, yet due to some restrictions in advertising policies you should choose promo materials wisely to avoid suspensions. If you can balance between converting and neutral ads you can easily transform all your ad campaigns into real money.
It Is a Lifetime Value
Affiliate marketers are expected to deliver
quality traffic. Casinos are expected players who spend money and stay engaged.
If you're looking for fixed payouts for conversions you'd probably work with simple CPA payment model.
But what might be a better way to monetize quality traffic?
RevShare. Revenue Sharing (or RevShare) is a revenue model in which casinos share a percentage of their revenue with affiliates. It is considered as one of the most beneficial for affiliates.
One more specification about iGaming RevShare model. Casinos share their net profit or NGR which is a financial indicator that determines the net gaming income minus other costs and taxes.
Remember that online casinos are not always in the black and may have a
negative balance carryover. In this case you will not get paid within a pay period.
Overall, what you get with RevShare:
- The best payout model for long-term passive income
- Revenue Share may offer better commissions
Experienced affiliate marketers will have different profit expectations than newbies. To keep their business running, affiliates need quick returns and a lot of cash flow. Therefore, going 100% RevShare is impractical and unattractive to them. We strongly recommend diversify your payouts to be strong on long-term income and have a stable cash flow.
All it takes is a little patience and high-quality traffic. By the way, at
Royal Partners we also have awesome CPA and RevShare in-house offers. Check them out!