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ASK Newbie Guide To Search Engine Optimization

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Hephaestus

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As a newbie to the internet, it is so hard to understand what search engine optimization (SEO) is all about. You can spend years reading different articles, following advice, and searching endlessly for the answers. The biggest search engine giant, Google is always redefining their search engine and how a website is displayed. The ranking is determined by their rules and how they want your website to be user-friendly and easy to use.

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In this tutorial, I want to help you understand what is SEO and how you can increase the quality of traffic that visits your website. When we talk about SEO we are referring to the practice a website owner must take to increase the quality and quantity of traffic to their website. This is done through organic search engine results from the major search engines such as Yahoo, Google, and even Bing. There are plenty of search engines online and any one of them can drive organic traffic to your website.

Understanding SEO:

This can be hard if you look at the big overall picture. However, if you can break this down it is so much easier to understand.

Quality of Traffic: You want to try and attract visitors to your website that are interested in what you have to offer. Search engines can send all kinds of traffic to your website, but if a person lands on your pages and they don’t find what they are looking for, they leave immediately. Your goal is to try and make your content clear so that the traffic that comes to your site won’t click away when they can’t find what they are looking for.

The Quantity of Traffic: SERPs refers to search engine result pages. This is where the person will search and click on your link. The more traffic your site receives, the higher your site will rank in the search results.

Organic Results: When we talk about organic traffic, this is traffic that you don’t have to pay for. It is traffic that is sent to your website through search engines.

How Do Search Engines Work?

There are a lot of factors that make up how a search engine ranks your site and how it is displayed in the search results. Google uses crawlers that go out and visit each site and find the information on the site. When the crawlers report back, the search engine builds their index. Now the search engines will use an algorithm to factor in all the information and display this to the person who types in the information they are looking for. The results are displayed as to order of ranking and importance.

Writing Content:

This is how a site owner will optimize their website is through the content that is displayed on the site. When you write an article for your website, it is necessary to select the best possible title for your article. The content that is written in the article should support the title. It should also give the person the information they are seeking. This is the most important aspect of SEO and it is the content on your pages that will increase your organic traffic.

Building an SEO Friendly Website:

Here is what is necessary for you to do in order to build an SEO friendly website.
  • Choose an SEO friendly website name. The name should reflect your site and the content that you have on your site.
  • Use keyword research when writing your articles.
  • Writing SEO friendly content that will attract the search engines and send more traffic to your site.
  • You’ll need to understand robots.txt in order to optimize your content for a user-friendly site.
  • You will need to completely understand links and how to use anchor text in order to build your site and content.
  • Make sure you use metadata in your titles and only add links to relevant sites in your content.
  • You’ll need to optimize your site to work on mobile devices and make a mobile-friendly website. This is very important these days.
Hope this will help you to get a better understanding of how SEO works.

Does anyone have anything they’d like to add?
 

deepaksh

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Search engine optimization (SEO) is the process of optimizing online content so that search engines like to display it as the best result for searching for specific keywords.
 

tiancai

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That is a lot of information.
Thanks for the wonderful share!

I'm trying to make my blog better.
SEO will come later ... I still haven't really figure out how keywords works ...
 

Brain

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Search engine optimization is one area that should be taken seriously by bloggers and other owners of site. One need his or her site to rank high on search engine to be able to make the site more visible to users.
 
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