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MGID - Native Performance & Programmatic Advertising Platform

MGID - Native Performance & Programmatic Advertising Platform

Dear Beermoney Forum Community :D

We are glad to inform you MGID is starting an official thread here! As we are a global pioneer in native advertising, there are a lot of useful tips, insights, and valuable information related to the optimization tools, selective bidding, traffic insights, and price recommendation engine, we would like to share with you.

THE BASICS OF NATIVE ADVERTISING

What is native advertising?
Native advertising includes paid ads that matсh the look of the media format in which they appear and become part of the site's content. That is why it evokes more confidence among the users and does not disturb the user's experience like those annoying banners.

What does native advertising look like? There are six types of ad units in native advertising: in-feed units on social media; paid search units on Google/Yahoo/Bing etc; recommendation widgets (MGID); promoted listings; and in-ad with native element units.

Why are people increasingly turning to Native Advertising? According to Forbes ''It's estimated that native ads will be responsible for 74 percent of all ad revenue by 2021, and it's already poised to reach $21 billion this year''. That's the deal-breaker, isn't it?

When working with native advertising, you should ensure your ads match the overall page design and function and look like other elements on the page. In general, ad units should be compatible with the surrounding content. It's also important to note that native ad networks recommend products/services relevant to the website's content and the users' browsing experience.

How to start making money with native advertising?

Step 1.
Choose a reliable and efficient network.

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In addition, the full-serve platform gives you access to MGID custom creatives service, allowing the team of qualified designers and content creators to help you create better ad units with higher CTR.

Step 2. Set up and launch a campaign. This process consists of the following actions: sign up and add funds on your account; after the approval by the system, set up your campaign (name it, choose campaign type, select campaign category, upload creatives, decide on the targeting, set the bid prices); once the moderation team approves it, you can launch the campaign!

TIP 1. We suggest setting up extensive targeting options. MGID allows you to target the audience through different variables: OS (Operating Systems), Browsers, Browser Versions, and Languages (Both Search & Browser Language).

TIP 2. Don't start your campaign with low bids, as you will lose the opportunity to test quality placements. In addition, remnant traffic is another disadvantage of low bids.

TIP 3. Benefit from MGID's selective bidding. Using this option allows you to change bids on placements, not on the campaign level. Giving you an opportunity to be able to identify better performing advertisement and improve the quality of your traffic volume.

P.S. Please, if you have any questions, leave them below in the comments.

Stay tuned!

MGID Team
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