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[Blaka]

The Average Session Duration in SEO analysis is crucial for understanding user engagement. It shows how much time on average visitors spend on your site per session. A higher duration suggests valuable and engaging content, indicating a positive user experience.

From an SEO perspective a longer session duration can boost search engine rankings. Google values user satisfaction, and sites holding visitors attention longer are seen as more relevant. On the other way a low duration may lead to higher bounce rates, impacting SEO negatively.

 

[kayode10]

Average session duration is one of the matrix which Google use the determine the quality of your content. You the average session duration of your website is very like 5 seconds and below it means that your content is not providing the right information for the search intent and this will have a negative effect on your ranking.

 

[Dean1]

Extended average session durations may also suggest a greater probability of conversion, such as completing a form, making a purchase, or subscribing to a newsletter. Longer-staying visitors to your website are more likely to convert to leads or sales.