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❓ASK What is the purpose of the Sessions metric in Google Analytics?

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Blaka

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Sessionl in Google Analytics show how users engage with a website in a specific time. A session starts when a user enters and ends after inactivity usually 30 minutes or at midnight. Tracking sessions helps assess content appeal and overall effectiveness.

Its vital for understanding user engagement and evaluating marketing success. Analyzing session numbers unveils visitor trends, measures campaign impact, and pinpoints popular content.

This metric also provides context for key indicators like pageviews, bounce rate, and conversion rate.
 
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Website owners and marketers can gauge the success of their marketing campaigns in bringing visitors to the site, as well as the efficacy of their online presence, by keeping an eye on the quantity of sessions.
 
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