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❓ASK What is the importance of the "Benchmarking" reports in Google Analytics for SEO analysis?

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Blaka

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Reports like these help you assess your website key metrics for a smarter SEO strategy.

Benchmarking reports compare your site's performance with others in your industry. Analyzing traffic engagement and conversion rates unveils your competitive landscape. This clarity reveals strengths and weaknesses, helping set realistic SEO goals and refine strategies.

These reports provide context for your data. For instance if your bounce rate is 50% and the industry average is 45%, you know where you stand. This insight guides decisions to improve user experience, content quality, and overall SEO effectiveness.
 
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You can monitor performance trends over time by using the historical data on industry benchmarks provided by the "Benchmarking" reports. This can assist you in seeing trends and variations in the functionality of your website.
 
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