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CPL, which stands for cost-per-lead, is a pricing mechanism used in digital marketing in which the advertiser agrees to pay a fixed amount for each new lead that is created. When it comes to online commerce, companies that deal in subscription services or high-priced goods are the most likely to use CPL.
Quick response advertisers and brand advertisers constructing a mailing list, customer acquisition campaign, or rewards program frequently use the CPL pricing model.
Quick response advertisers and brand advertisers constructing a mailing list, customer acquisition campaign, or rewards program frequently use the CPL pricing model.