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Mobile affiliate marketing is a form of affiliate marketing where affiliates promote and market mobile apps, games, and other mobile products through mobile-optimized ad campaigns and track their performance using special tracking links. These campaigns can be run on various mobile platforms such as Android, iOS, and Windows, and can be promoted through various mobile ad networks and affiliate networks. The goal of mobile affiliate marketing is to drive downloads and installations of mobile products, and to generate revenue for both the affiliate and the product developer.