B
Blaka
Guest
Airbnb and Coca-Cola are great at marketing globally. Airbnb uses local websites, languagespecific content and regionspecific deals to connect with people worldwide.
CocaCola Share a Coke campaign was a hit by putting popular names on bottles in different languages. Making the product personal created a global connection and showed that combining personalization with a global approach works really well.
CocaCola Share a Coke campaign was a hit by putting popular names on bottles in different languages. Making the product personal created a global connection and showed that combining personalization with a global approach works really well.