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❓ASK What is the difference between "Source" and "Medium" in Google Analytics?

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Blaka

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In Google Analytics Source reveals where your website traffic originates, like search engines or referral sites. Medium categorizes the traffic broadly, showing how users found your site.

Examples include organic search or referral links. If a user comes from another website, the source is that site, and the medium is referral. Understanding these dimensions is key for analyzing online performance efficiently.
 
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While medium classifies the type or category of the traffic source, offering a more comprehensive classification of how users arrived at the website, source refers to the origin of the traffic to a website, specifically identifying the website or platform that referred the visitor to the site.
 
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