The fact that SEO looks simple and also a great method as it is for getting cheap marketing done, it's still kind of complicated. That's why many businesses will see their SEO efforts given out to outside companies that are already in the know about how SEO works. Once business owners get to understand that SEO is more than just using keywords over and over, they will quickly find ways to make sure that the marketing form isn't their problem anymore.
You can continue doing this, sure, but you're doing yourself a disservice. You don't need to know all there is to know about search engine optimization, but even understanding basic strategies and information can make your business better. SEO can be fit into all of your strategies and campaigns, and you likely aren't outsourcing every marketing strategy you come up with.
While it's a career-long journey, you can indeed learn SEO in about a month, enough to make a huge impact on your website and thus your business as a whole.
You can continue doing this, sure, but you're doing yourself a disservice. You don't need to know all there is to know about search engine optimization, but even understanding basic strategies and information can make your business better. SEO can be fit into all of your strategies and campaigns, and you likely aren't outsourcing every marketing strategy you come up with.
While it's a career-long journey, you can indeed learn SEO in about a month, enough to make a huge impact on your website and thus your business as a whole.