M
Mar20
Guest
Tracking key metrics is essential in Affiliate Marketing to assess the performance and success of your program and make informed decisions. Some of the key metrics to track in Affiliate Marketing include:
- Conversion Rate: The percentage of clicks on an affiliate link that result in a sale or lead.
- Average Order Value (AOV): The average amount of money spent per order.
- Revenue: The total amount of money generated through affiliate sales or leads.
- Commission: The amount of money earned by the affiliate for each sale or lead.
- Return on Investment (ROI): The return on investment for the affiliate program, calculated by dividing the revenue generated by the cost of the program.
- Click-Through Rate (CTR): The number of clicks on an affiliate link divided by the number of impressions (views) of the link.
- Bounce Rate: The percentage of visitors who leave a website after only viewing one page.
- Affiliate Engagement: The level of engagement between the affiliate and the business, including the frequency and quality of communication and the affiliate's level of activity and performance.
- Product Performance: The performance of individual products or product categories, including the number of sales and revenue generated.