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[Teegold]

I could remember in those days businesses basically use the newspaper to advertise their businesses and products. So when people read those they will see the business advertisement and anyone interested can contact them. Many people patronize them using this medium.
But things are changing now, this is 2023 and the number of people reading the newspapers physically is gradually decreasing. So I want to ask if that method is still effective?
I know someone who wants to make use of an advertisement section of a newspaper to promote his business. Should I advise him against it and tell him to channel the money to another medium?

 

[Player1]

To some level, advertising with newspaper is still pretty much effective though not everyone reads the news papers. I believe using the newspaper should be based on your target audience. If your target audience are youths, trust me it would be completely useless to use newspapers.

 

[Margery]

You are absolutely right. Using newspapers for advertising can only be effective if your target audience is active newspaper readers. If your target audience is young people, then it is better to use other marketing channels, such as social networks or video hosting. Ultimately, the success of an advertising campaign depends on how well you know your target audience and how you can effectively reach them.

 

[Teegold]

Yeah, a lot of people still get their news from newspaper, they still get some eyeballs but as nearly as much as before and I'll only advise advertising on newspaper if what you are offering appeals to the older generation, current generation are more into social media and internet generally.

Exactly it is basically the older ones that are reading the newspapers currently because the newer generation will just basically access it via the internet on their phones or computers. But truthfully if the business appeals to be older ones then I believe it is advisable to continue using the newspaper advertisement.

 

[Teegold]

To some level, advertising with newspaper is still pretty much effective though not everyone reads the news papers. I believe using the newspaper should be based on your target audience. If your target audience are youths, trust me it would be completely useless to use newspapers.

You have a point. It is rare to see many youths or Young one pick up a newspaper to read. After all the news it's something they can access using their phones. But if the business is targeted at the older ones then I believe the newspaper will still not be a bad idea.

 

[Yugocean]

Yes, newspapers are still active, so ads are still effective; actually, newspapers are becoming sources of online news too; they have their own online channels. All ads (paid news) given to them will become viral too.

 

[Muhammvd]

Exactly it is basically the older ones that are reading the newspapers currently because the newer generation will just basically access it via the internet on their phones or computers. But truthfully if the business appeals to be older ones then I believe it is advisable to continue using the newspaper advertisement.

Yeah, If your target audience is old people then way to go and it seems like they will trust it more because it relates to them better.

But I believe even at that , one should still try out digital advertisement because it has higher ROI and can be automated with less work.

 

[sumi81]

Newspaper advertising has been on the decline as a result of digital media and consumer behaviour, although it is still useful for some industries and target markets. However, in order to more effectively target their desired customers, businesses need take into account various forms of advertising such as social media, email marketing, and web adverts.

 

[Flower]

Advertising on a physical newspaper is not as effective as it used to be in the past. This is because the number of people reading newspapers has reduced drastically. Therefore, you need to move with time and trends. Nowadays, people read and watch news online. So look for ways to advertise online.

In addition, it will be very difficult for such advertisement medium to be much more effective most importantly in this present age and time when everyone is shifting to the digital way of doing things.

 

[Usman ameen]

For very long time newspaper advertisement has been existence in decades while people see it as a source of information that is fast track to the public. Jobs, cases of incidents are everyday activities that get to the masses. In recent times now, social media and the internet has taken all over the space, tv , radio , has really reduce the strength of the newspaper advertisement.
It is not as relevant as before but still effective in our every day activities.

 

[Dean1]

Newspaper advertisements can help build brand recognition, especially if you maintain a regular presence over time. Print advertising may be associated with established brands by some customers, adding legitimacy and familiarity. Newspapers are frequently regarded as reliable sources of information.

 

[Margery]

I think that printed materials, in particular newspapers, are now losing their former popularity. For many people, especially those under 40, the main source of news and much more is the Internet. Therefore, advertising in printed materials will not bring much benefit to any company as before.

 

[IB DD]

Newspaper advertisements are no longer effective because a lot of people don't depend on newspapers any longer to get their news and hence the audience with newspaper is completely diminished and non existent. I myself can't remember he last time I read a newspaper and most of the Gen Z people don't even know a newspaper. Advertising on newspapers is like a waste of time now.

 

[EBUBEJAH]

Newspaper is a very good and accessible platform or medium through which we can get to connect to the happenings around the globe and around our locality, but since the evolution of the internet and almost every one having access to a internet enabled mobile phones, newspapers are no longer booming as before, because nowadays people now prefer reading the news with their mobile phones as some newspaper companies have gone digital.

 

[Flower]

Newspaper advertisements can help build brand recognition, especially if you maintain a regular presence over time. Print advertising may be associated with established brands by some customers, adding legitimacy and familiarity. Newspapers are frequently regarded as reliable sources of information.

We cannot totally disown newspaper advertisement as it is still relevant in this age. A lot of people publish their brands on newspapers and they gain huge audience and recognition because it is a relevant way to carry out your marketing campaign.

 

[Medo24]

It is a strong trend for advertising in my country especially for government agencies and other big companies. Also, newspaper companies now have online versions of their activities just to stay in trend of global realities.

 

[Bolajimi]

Yeah, a lot of people still get their news from newspaper, they still get some eyeballs but as nearly as much as before and I'll only advise advertising on newspaper if what you are offering appeals to the older generation, current generation are more into social media and internet generally.

It is still effective. Whenever I pass a newspaper stamd, I still see people who usually read those papers and argue about one or two things. It is not just effective like the social media news that we have now

 

[abdul001]

News paper advertisement was actually effective in the past but not too effective now and then social media advertisement is one of the most effective in today's world especially short videos of your product.

 

[itkelvinagain]

Newspaper advertising can still be effective, but it is important to consider the following factors:
Newspaper advertising is most effective for businesses that target a local audience. This is because newspapers are typically read by people who live in the same area.

 

[IB DD]

I don't know how one could say that newspaper adverts are still effective. I have not seen a single newspaper vendor in my city again because the low demand had forced them out of business. I won't waste my time and resources doing newspaper adverts.

 

[btaliat]

To be frank, there have been reduction in the way people make use of the newspaper and advertisments but it doesn't mean that people are still not using it. It is still reliable and relevant means to get people to buy our products and services.