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[Blaka]

Twitter doesn't really care if you use URL shorteners for SEO. They're handy for squeezing long links into short tweets, but it doesn't directly affect how Twitter or search engines see your content.

Twitter itself uses its own URL shortener, t.co, for all links on the platform. When someone clicks on a t.co link, Twitter just redirects to the original URL. From an SEO standpoint, this doesn't change the ranking of the linked content. Search engines follow the redirects and give any SEO credit to the original full-length URL.

Using other URL shorteners from third parties might have some impact. Some search engines might treat these shortened URLs differently, which could affect how the linked content shows up in searches.

 

[Dean1]

Redirecting to the original long URL is done via a 301 redirect when a URL is shortened using Twitter's t.co domain. As a result, the original URL is permanently redirected to the shortened version. The SEO value is transferred from the shortened URL to the original URL by search engines, which are aware of and obey these redirects.