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TikTok gauges the relevance of content to a user's interests through a sophisticated algorithm that analyzes various user interactions and behaviors. It considers many factors to customize the content shown on the For You page to individual preferences.
The algorithm looks at user engagement, such as likes, and the time spent watching a video. Content that gets positive reactions and holds a user's attention is considered more relevant.
TikTok assesses the types of content users interact with. If a user often engages with videos in a specific category or follows certain creators, the algorithm learns these preferences and suggests similar content.
The algorithm looks at user engagement, such as likes, and the time spent watching a video. Content that gets positive reactions and holds a user's attention is considered more relevant.
TikTok assesses the types of content users interact with. If a user often engages with videos in a specific category or follows certain creators, the algorithm learns these preferences and suggests similar content.