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❓ASK How can you analyze user interactions with site search results in GA for SEO insights?

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Blaka

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Analyze user interactions with site search in Google Analytics for SEO insights. Configure site search tracking in GA to capture search-related data.

In Google Analytic Site Search section find reports like Usage, Search Terms, and Pages. The usage report shows search metrics, like the number of searches and refinements, providing an overview of user engagement.

In the Search Terms report identify specific terms users search for on your site. This insight unveils user intent and popular queries, guiding content and keyword strategies for SEO relevance.
 
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Go to Behavior > Site Search > Search Terms in Google Analytics after you have enabled site search tracking and events are being recorded. The search terms that people are typing into the search bar on your website are displayed in this report.
 
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