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❓ASK What strategies can a company use to adapt its product or service offerings to local preferences during expansion?

B

Blaka

Guest
Making products or services fit in with what people in a new place like is important for growing globally. First learn a lot about the market there by doing a big study. This helps understand what people need and like, making it easier to offer the right things.

Translate and change marketing stuff so it fits with the local culture. This includes how thing look, the brand, and even the names of products. Being open to changing products a bit, like making different versions, shows the company cares about what people in that place want.
 
As much as possible, use local influencers to push out the products. This would help in whipping up local sentiments in favour of the product. There is need for iterative production methods that can ensure that products are easily adjusted as need requires within the local market.
 
I think the important one is actually Developing more localized marketing messages that speak directly to the target audience in their local dialect and with locally accepted cultural nuances.
 

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