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❓ASK What significant effect did alliance between Yahoo and Microsoft have on Yahoo's search capabilities?

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Blaka

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The alliance with Microsoft, established in 2009, had a substantial effect on Yahoo's search capabilities. According to the arrangement, Yahoo embraced Bing's search algorithm and technology, resulting in a more seamless search experience. This partnership aimed to elevate search accuracy and effectively rival Google. Even though Yahoo maintained authority over its user interface and brand, the incorporation of Bing's backend technology represented a strategic decision to optimize resources and enhance the overall excellence of search outcomes for Yahoo and Microsoft users.
 
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Through their collaboration with Microsoft, Yahoo was able to take advantage of fresh revenue streams via Bing's advertising network. Yahoo was able to profit from search advertising as well as the expanding online advertising market as a result.
 
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