B
Blaka
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Mentions of a company name in search engine optimization (SEO) play a crucial role in building brand recognition, credibility, and influence. Even if there is no hyperlink to the brand, search engines still acknowledge these mentions as indications of the brand's significance. Favorable mentions bolster the brand's reputation in the digital realm. Regularly keeping track of brand mentions aids in reputation management, fostering audience engagement, and uncovering potential chances for creating backlinks. Although they do not directly affect search engine rankings, brand mentions have an indirect impact on SEO by creating a favorable online existence.