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[Blaka]

End screens and annotations are like secret weapons for making your videos more popular on YouTube. End screens are these cool things that pop up in the last bit of your video. They get people to watch more of your stuff, which is great because YouTube loves it when people keep watching.

Annotations are kinda like clickable notes in your video. They're not as common now, but they can still be useful. You can use them to link to other videos or playlists, even external websites. When people click on these notes, it tells YouTube that your content is interesting and worth checking out.

Using end screens and annotations in a smart way keeps people watching your videos one after the other. This is important because the more people watch, the higher your videos show up in searches.

 

[Margery]

End screens at the end of a video typically contain interactive elements such as links to other videos, channels or websites, and a channel subscription. Their presence can affect the level of engagement and retention of viewers after the end of the main content. This can be an important factor for YouTube, as viewer retention can impact how a video ranks in search results.
Annotations have been previously used by YouTube to add interactive elements directly to videos. However, in 2017, YouTube announced that it was discontinuing support for annotations and recommended the use of end screens and images with captions to achieve similar goals.
In social networks, everything can be done differently, although we are talking about them.

 

[IB DD]

I have stayed within a YouTube channel to watch several videos because of the creative use of end screens. The end screens was just directing me to other related videos within the YouTube channel. End screens help to increase the watch time of a YouTube channel.

 

[Dean1]

You can include obvious calls-to-action in your videos, such as urging viewers to like, comment, share, subscribe, or go to your website, by using end screens and annotations. You can improve your video's search engine ranking by directing viewers toward the actions you want them to take.