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Blaka
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URL redirects have a significant impact on search engine optimization (SEO) as they preserve the authority of websites, uphold user experience, and enable smooth navigation. Permanent (301) redirects are responsible for transferring link equity, thereby preventing any drop in rankings for previous URLs. On the other hand, temporary (302) redirects indicate a temporary relocation. It is crucial to effectively manage redirects when restructuring a site or updating content to ensure optimal crawl efficiency for search engines and overall success in SEO. This way, both users and search engines can seamlessly navigate between old and new content.