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Unveiled in August 2013, the Hummingbird overhaul strove to enhance the search engine's comprehension of user purpose and circumstance. It brought forth semantic search, empowering Google to interpret the significance behind search inquiries and furnish more pertinent outcomes. Hummingbird examines the circumstance of search queries, taking into account aspects such as user whereabouts, exploration history, and individualized preferences. This overhaul propelled SEO experts to concentrate on crafting content that harmonizes with user purpose, incorporating extended keyword phrases and tackling particular inquiries to enhance prominence.