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RankBrain, which was presented in October 2015, and BERT, which was revealed in October 2019, brought the power of machine learning to the forefront of Google's algorithm updates. RankBrain assists in deciphering intricate and vague search queries through the application of artificial intelligence and machine learning. On the contrary, BERT concentrates on grasping the surroundings and subtleties of authentic language in order to deliver more precise search outcomes. These advancements underscore the significance of user intention, natural language comprehension, and interactive inquiries, compelling SEO experts to adjust their content optimization accordingly.
