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The rise of social indicators, like shares, likes, and comments on social media platforms, has had a significant influence on search engine algorithms. Despite Google's assertion that it doesn't directly utilize social indicators as ranking criteria, there is proof that these indicators indirectly impact search outcomes. Shared content has the potential to draw in more connections, boosting credibility. The presence of social media strengthens brand exposure and confidence, which contributes to the overall online standing of a website. These elements can indirectly affect the rankings of search engines.
