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Track affiliate traffic by adding unique parameters like UTM to affiliate links. Go to Google Analytic "Acquisition," choose All Traffic and access the Source report. Identify specific sources, including affiliates, and analyze metrics like sessions and conversions to gauge affiliate marketing impact.
For a detailed analysis use the Affiliate Sites report under Acquisition. This report gives insights into individual affiliate site performance, helping understand which affiliates drive the most valuable traffic and conversions.
For a detailed analysis use the Affiliate Sites report under Acquisition. This report gives insights into individual affiliate site performance, helping understand which affiliates drive the most valuable traffic and conversions.