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[Blaka]

Google Analytic attributes organic search traffic to keywords via Search Console integration. When a user arrives from an organic search, the search engine shares keyword data linked to the session.

The Organic Search Traffic report in Google Analytics displays these keywords, but due to privacy and encryption, some data appears as (not provided). To enhance visibility, integrate Google Analytics with Search Console.

The Queries report in Search Console provides detailed information about specific search terms users used.

 

[Dean1]

When a user lands on a website, Google Analytics records the referral data that was included in the URL parameters. From the referrer data, the search query (keywords) is extracted.

 

[Wisdom01]

i think it's important to note that Google has begun encrypting organic search keyword data for privacy reasons. This means that Google Analytics can no longer provide detailed data on the specific organic keywords used to find your website, and instead groups them into a "not provided" category

 

[kayode10]

Google Analytics is a sophisticated software which has a lot of features which make it pretty much easier for them to track traffic from different source. There is a special unique code which makes it pretty much easier for the software to differentiate traffic source coming to a website.