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❓ASK How do you set up and use UTM parameters for SEO tracking in Google Analytics?

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Blaka

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Set up UTM parameters in Google Analytics for precise SEO tracking. Define parameters like utm_source, utm_medium, and utm_campaign to categorize traffic sources.

Use tools like Googles Campaign URL Builder or manually add UTM parameters to URLs. Specify source ( search engine), medium ( organic), and campaign name for tailored UTM tagged URL.

Implement these URLs in SEO activities, like meta descriptions or blog posts. This detailed tagging helps Google Analytics accurately attribute traffic to your defined campaigns.
 
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You can add UTM parameters to external links that lead to your website from search engine results pages or internal links found within the content of your website for the purpose of SEO tracking.
 
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