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The implementation of AdWords completely transformed internet marketing and the monetization of search results by introducing a pay-per-click (PPC) approach. Introduced by Google in 2000, AdWords permitted advertisers to compete for relevant terms and showcase adverts in search outcomes. This targeted and auction-oriented system revolutionized online advertising, enhancing its effectiveness and measurability. Advertisers were solely charged when users interacted with their adverts by clicking on them, ensuring costs were linked to actual engagement. AdWords quickly became an essential component of Google's revenue strategy, profoundly influencing the landscape of digital advertising and providing a scalable platform for businesses of all magnitudes.