SSL certificates and mostly provided by hosting companies however this build trust between the website visitors and the website itself if your website does not have an SSL certificate, Google will notify your visitors from search results page before they get to your website.
This however might make you lose many visitors because most people don't usually like visiting websites that doesn't have SSL certificate they believe their personal data might get stolen by hackers however SSL certificate does not play any part when it comes to ranking, as long as you maintain a good on-page as you practice you can run with or without SSL certificate.
This however might make you lose many visitors because most people don't usually like visiting websites that doesn't have SSL certificate they believe their personal data might get stolen by hackers however SSL certificate does not play any part when it comes to ranking, as long as you maintain a good on-page as you practice you can run with or without SSL certificate.