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❓ASK Can using relevant hashtags on Snapchat improve discoverability?

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Blaka

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Adding relevant hashtags on Snapchat can significantly boost discoverability and broaden your audience reach. Hashtags act as navigational tools, connecting users with shared interests and trending topics.

When users search or click on a specific hashtag, they find a collection of Snaps related to that theme. Strategically using relevant hashtags in your captions or stories increases the chances of your content appearing in these curated collections, expanding its visibility beyond your immediate followers.

Popular and trending hashtags expose your content to a wider audience. Snapchat users often explore trending topics, and if your content aligns with these discussions, it becomes more discoverable by users interested in those subjects.
 
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Users of Snapchat can look up public stories using keyword searches, including hashtag searches. If your story has that hashtag in the caption or content, users searching for that hashtag might find it.
 
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