Today, it is easy for anyone to create a website or a blog that doesn’t require years of experience writing HTML code or even understanding how website design works. You can easily find different website programs online that are easy to use. Many of the programs have pre-made templates you can modify, while others offer you drag-and-drop options. If you decide to build your website using WordPress, it is easy to select one of the website designs that will fit your needs. The designs are easy to modify and change to help customize your site and make it stand out the way you want.
Once the website is built and hosted online, the next step is to attract visitors to your site. That is where SEO plays an important role. Understanding the 5 SEO basic tips that will help you optimize your website, rank your site higher in Google, and improve your visibility in organic search is your next step to success. The basic SEO tips are easy to follow and use when writing the content for your website or blog. If you follow these 5 basic tips, you’ll sure to succeed in your online adventure.
Tip 1 – Keyword Research:
Understanding the words a person uses to search for content online is the first step to optimizing your site. It is necessary to understand your niche and the words people are using to search for information. You’ll need to make a list of possible words that you think people would use to search for the content on your site.
Creating Your List: it is necessary to create a listing of all potential words that a person uses to search for online. In your list, consider your niche and write down the words that you’d use to search for a product or service. If you offer a service for a certain area or location, add these words to your list. Once the list is completed, it is time to start combining different words together. For example, you have created a website for your art supply store that is located in Alabama. You could combine words together like Art supplies in Alabama. If the store is in a certain city add this to your list. Now, search for Art Supplies in Mobile Alabama.
Use Keyword Search Tools: Use a keyword research tool to search for the keywords in your list. Check on the words and their ranking in the tool. This will give you an idea how popular these words are and if you should use them or not.
Use Google To Search Your Keywords: Now it is time to type in your list of words in Google. When you search for your own keywords, pay close attention to the suggestions that Google has to offer. There are many keyword suggestions at the bottom of the search page. Add some of these suggestions to your list. Your goal is to make a list of groups of words that people use to search for items online.
Tip 2 – Meta Description & Page Titles:
In each of the articles you’ve written on your site, you’ll need to optimize the page title using your keywords. Most website builders will allow you to edit the HTML code for your page titles. There are many plugins that you can choose to help you do this. Your goal is to get the keywords to appear in your title that makes the title look natural and not overpopulated with keywords.
If we continue on with Mobile, Alabama it is possible to create a title like:
- Mobile, Alabama’s First Sculpting Contest
- Mobile, Alabama’s Summer Classes For Children Begin (date)
- New Art Supply Store Opens in Mobile, Alabama
Just make sure that you keep your keywords at the beginning of your title. You can add other elements in your title to help people find what they need and to increase the rate people click on your listings. Just keep in mind that you must get in your SEO and marketing details in your title.
Tip 3 – Optimize Your Page Content:
When you write content for your website or blog it must include your keywords in the content. You can pack in the keywords and flood your article with these keywords. The keywords must flow through your article in a natural way and not overpopulate your content.
Using header tags is an excellent way to add your keywords to your article. If you add a few of the keywords in your article, make sure to use them in the first two sentences of your opening paragraph. Furthermore, if you add images to your content it is a good idea to use image tags or title that has your keywords in the title. Just remember to write naturally and make sure that you use some of the keyword phrases in your content that you’ve identified.
Tip 4 – Use Social Media To Optimize Your Business:
Social media is one of the best ways to optimize your business online. Create a Facebook page or group, a Twitter account, Instagram is another great tool to use when advertising your new business. The search engines use the information that is on your social media pages to help build trust for your site. Make sure that your business listing is updated and check to see that the address, phone number and hours of your store are correct. Make it as easy as possible for a person to find you, leave you an email, or call you on the phone.
Tip 5 – Link Building:
This can be a difficult task to perform. You want to make sure that you build a relevant link to your site. Otherwise, this can hurt your website. Make contact with other people who are in the same business as you’re in. Build a good online relationship with them. Ask if they would like to link to your site and you’ll link back to their site. If you can build links that are in your niche and relate to your site, this is a major benefit to your site. Links will give your site better visibility in search engines and make it easier to find your site. When you link to another website, make sure this site links back to your site.
Now the only thing you have left to do is register your site with Google Search Console. This is a great tool that you can use to help analyze your site, improve your site appearance, and find any broken links on your site.
When you first open a website it is necessary to follow these 5 basic tips to optimize your site and start ranking your website with the different search engines. Continue to improve your content, add tags to your title and don’t forget about your meta descriptions.
For related articles about search engine optimization please check this forum section:
https://www.beermoneyforum.com/forums/search-engine-optimization.46/