The homepage of your website is the starting point and the first thing a person sees when visiting your website. This is where you need to make an impression on the person to keep them interested and not click away from your page. Your website’s homepage is the most valuable real estates you have on the internet and it will impact your bottom line. The homepage is much more valuable than your e-commerce page because this is your face to the world and how people view your company.
When a person lands on your homepage they will immediately evaluate your company and decide right then and there if your company is worth doing business with or not. Just remember when a person visits your site they will more than likely enter your site from your homepage. Below are 10 things all website owners can do to increase the usability of their homepage and enhance your business value.
Number 1: Tagline
The home page needs to have a one-sentence tagline at the stat of the page. This will immediately summarize what your site is all about. In your tagline, you need to describe your company and what it does in one sentence. A great tagline will keep the person on your site and interested in finding out more about your company and what you do. Take your time to craft the best tagline in the world to keep people on your site and interested in your company.
Number 2: Window Title
The window title needs to have good visibility in search engines and bookmarking lists. The title tag should begin with your company’s name and a brief description of your site. Don’t start your title tag with words like “the or even welcome”.
Number 3: Grouping Company Information
There is no need to tell people about your company on your home page. It is best to have a separate page called “About” that a person can go click on to read about your company. Here you can take your time to craft a great page about who you are, what you do, and what your company stands for. It is necessary that all website owners let visitors know who they are. You will need to make this visible in your search bar at the top of the page. Make it easy for a person to read about your company. Don’t hide this at the bottom of the page.
Number 4: Help User Find What They Need
On your homepage, you will need to emphasize your high priority tasks. Make sure they are clear and have a good starting point. These are different types of tasks a person can take when visiting your pages.
Number 5: Search Input Box
All homepages should have a search input box at the top of the page to make it easy for a person to search for what they need on your site.
Number 6: Site Content
On your homepage should be an example of your site’s content. This can easily be accomplished at the bottom of the page and a short example of what your site has to offer. Make sure you add some of your most recent content to your homepage.
Number 7: Link Name
When adding link name on your homepage use your most important keywords in the name. Stating a link name with a relevant keyword makes it easier for a person to scan down the homepage and find what they are searching for.
Number 8: Easy Access
Offer a person easy access to some of your recent homepage features. Many times a person will return to your homepage to find an article that was posted there during their last visit. If the articles chance on your homepage, make sure the person has an easy way to find them again.
Number 9: Over Formatting
It is necessary to not over format critical content in your navigation area on your homepage. Keep it simple and easy to find. No need to add an elaborately illustrated box or bright colors.
Number 10: Graphics
Don’t over decorate your homepage with tons of stock images, but instead show items that will interest the visitor. Try to use relevant and not irrelevant photos on your homepage. If necessary hire a photographer to take photos of people who are interacting with one of your products.
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