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[tanja23]

Hey,

Most of the landing pages that I've seen and many of the themes from known providers are ugly as sin. They tend to look kind of scammy, like the known red color, many pull quotes and similar.

But time and again, marketing firms use these examples and I'm just wondering if there's some psychology to it? Or is it just that there are better looking samples around that work as well, but the shitty ones still work like they used to for years, so IMers continue copying them?

 

[Inconite]

the fact is most of the times ugly looking pages convert better than clean and beautiful pages.

 

[overcast]

Ugly pages focus on the content and the conversion. and that seems to be one reason why they are looking ugly. people can explore more though. in some of the times the ugly is what makes the most of the stuff.

 

[Reznov]

It really depends with what website you are dealing with, most of those ugly pages are scams but there is a minority that appears to be legit even if the theme isn't helping

 

[ashim kate]

The landing page especially for your direct response managing of your product is supposed to be something that is very enticing and captivating. I understand that you lot of it play a lot of money to have this developed and as such the developers do not waste any time in it. This is definitely not a good thing as since it is the first contact with the customer it should be very beautiful.

 

[Melvin441]

Some landing pages are ugly because they were poorly designed. There may be too many elements on the page, photos and text may be illegible, or the design may be overly complicated for visitors. Furthermore, some companies are unwilling to spend in quality design work, which results in badly designed landing pages.

 

[Muhammvd]

Well, because they can not keep it simple but with the advent of many templates now, there is a reduction in ugly landing page, but as a web developer you should see it as an opportunity, you can contact the owner and offer to make it better.

 

[Bigron]

Instead of focusing mostly on visual appeal, these pages are created with performance in mind. To put it another way, the purpose of a landing page is to persuade a user to perform a desired action, like as making a purchase, completing a form, or subscribing to a newsletter, and aesthetic aspects may be neglected or sacrificed to accomplish this.

 

[Nayeem3]

The audience, industry, product or service being supplied, as well as the overall marketing strategy, are just a few of the variables that affect how effective a landing page design is. To find out what works best for the campaign and target audience, it is crucial to test several designs and components.

 

[kayode10]

There are so many reason why the landing page are ugly these days. One of the reason is paucity of fund. The owner of the landing page I don't have enough money to hire an expert to design a fancy land the beach so they decide to do things on their own which brings about poor result as you were seeing out there.

 

[btaliat]

the fact is most of the times ugly looking pages convert better than clean and beautiful pages.

I notice that as well. Most times, the owner of such a landing page doesn't see more reason to be spending much on the landing page. That's why some are just given to the to some quack website developers to develop the page for them.

 

[Bigron]

I notice that as well. Most times, the owner of such a landing page doesn't see more reason to be spending much on the landing page. That's why some are just given to the to some quack website developers to develop the page for them.

The quality of your landing page plays a significant role in determining your ad quality score, which in turn affects your ad's position and cost per click. The success of a web page's landing page can be evaluated using variables such as bounce rate, time on site, and conversion rate.

 

[btaliat]

the fact is most of the times ugly looking pages convert better than clean and beautiful pages.

That's true. It is not about the the outlook of the landing page but what it can do. There are some landing pages that are just designed by the owner who doesn't have much knowledge on how to develope a website. But they care less about the outlook.

 

[Bigron]

That's true. It is not about the the outlook of the landing page but what it can do. There are some landing pages that are just designed by the owner who doesn't have much knowledge on how to develope a website. But they care less about the outlook.

While visually appealing elements might give a good initial impression, a landing page's effectiveness in terms of its capacity to turn viewers into sales or clients is essentially more crucial for attaining business objectives.

 

[btaliat]

Some people intentionally make their landing page ugly because it doesn't serve much purpose than just to be a platform where people can get much to know about affliate links from an affliate marketer. This means, it may not even optimisation.

 

[Bigron]

Some people intentionally make their landing page ugly because it doesn't serve much purpose than just to be a platform where people can get much to know about affliate links from an affliate marketer. This means, it may not even optimisation.

Some people purposefully design terrible landing pages. Unusual designs can occasionally stand out and draw visitors' attention more successfully than conventional designs, while some viewers may find an unsightly or unpolished design to be more genuine and trustworthy.

 

[btaliat]

Visitors focus more on the quality that a landing page may bring and not really beauty of a landing page. Programmera always charge more if the website looks so much attractive. And this doesn't guarantee traffic.

 

[Bigron]

Visitors focus more on the quality that a landing page may bring and not really beauty of a landing page. Programmera always charge more if the website looks so much attractive. And this doesn't guarantee traffic.

The way a landing page is advertised and pitched to the demographic it is intended for via different channels, such as electronic mail and social media, determines how successful it will be. In order to increase traffic to a landing page, it is crucial to have a thorough marketing plan and ongoing approach to optimization.

 

[btaliat]

The way a landing page is advertised and pitched to the demographic it is intended for via different channels, such as electronic mail and social media, determines how successful it will be. In order to increase traffic to a landing page, it is crucial to have a thorough marketing plan and ongoing approach to optimization.

Landing page may not need traffic. It will naturally come if the affliate marketer had other platform where he advertises his affliate links. Most YouTubers always do this. They only drop their affliate landing page in the video description.

 

[Bigron]

Landing page may not need traffic. It will naturally come if the affliate marketer had other platform where he advertises his affliate links. Most YouTubers always do this. They only drop their affliate landing page in the video description.

Some people publish the landing page on social media platforms where they anticipate finding their target audience, and don't forget to add a strong call-to-action that entices people to go there.