I would advise test eCPM first, and let me explain why. Let's take a budget of $1000!I want to start a Google AdWords campaign for a product and I want to make sure I don't lose all my money... I don't want to end up with no sales. No commissions
Which is Better CPM or CPC ?
I think this sum it up,if one can combine two better,so that the stand the chance of gaining from the two.I believe the most important is creating ad campaign that is catchy and attractive to get people clicking on it.I am in favor of the combination. I have had my days when CPM was low but CPC worked. And then some days CPM worked and CPC had issues. So I think it depends on your traffic too. You have to find the mix of both that works for you. In that context you'd be able to manage the earnign from the ads. Also the advertisers some of the time prefer CPC as that gives them benefit more that way. I'd say for this reason you should mix out both CPC and CPM.
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