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The SEO becomes ineffective if you need clients for your operating company tomorrow. In this case, you should utilize SEM or Facebook advertisements instead of SEO because SEO won't get you visitors to your website in a day.
If you only concentrate on SEO, your operational expenditures will increase each month and could result in irrecoverable loss by the time SEO starts producing returns.
If you only concentrate on SEO, your operational expenditures will increase each month and could result in irrecoverable loss by the time SEO starts producing returns.