M
Mar20
Guest
Technical SEO refers to the practices and optimizations that are done on a website's technical architecture to help it rank higher and earn more relevant traffic in search engine results. It encompasses a wide range of activities, including but not limited to:
- Website Structure: Ensuring that the website's architecture is optimized for search engines to crawl and index it easily.
- XML Sitemap & Robots.txt file: Submitting an XML sitemap to search engines and controlling how search engines crawl the website through the use of a robots.txt file.
- URL Structure: Creating a clear and concise URL structure that is both user-friendly and search engine friendly.
- Canonicalization: Ensuring that there is a single preferred version of a web page to prevent duplicate content issues.
- Header tags: Properly using header tags (H1, H2, H3, etc.) to structure the content on a page and provide context to search engines.
- Page Load Speed: Improving the website's page load speed to ensure that it loads quickly for both users and search engines.
- Mobile optimization: Ensuring that the website is optimized for mobile devices and provides a good user experience.
- Indexability: Making sure that the website's pages can be easily indexed by search engines.
- Content Optimization: Optimizing the website's content to ensure that it is relevant, informative, and keyword-optimized.