What this marketer actually do to earn money online or offline?
A marketer is not much different from your typical salesman, as their objective is to advertise and sell a product. That's pretty much what they do.
Now, online and offline marketers work in very different manners: in fact, offline marketing requires much more money and time, you'll run into a lot of geographical issues, and it also generally involves referring to a much more limited and narrow batch of customers. On the contrary, online marketing allows to speak to a much larger audience, get people interested in the marketed products even outside of your country and, last but not least, is much cheaper. This is why online marketers are getting so famous, and this is why we're going to focus on what they do now.
Let's have a look at the main steps you would have to take if you wanted to become an online marketer:
A marketer is not much different from your typical salesman, as their objective is to advertise and sell a product. That's pretty much what they do.
Now, online and offline marketers work in very different manners: in fact, offline marketing requires much more money and time, you'll run into a lot of geographical issues, and it also generally involves referring to a much more limited and narrow batch of customers. On the contrary, online marketing allows to speak to a much larger audience, get people interested in the marketed products even outside of your country and, last but not least, is much cheaper. This is why online marketers are getting so famous, and this is why we're going to focus on what they do now.
Let's have a look at the main steps you would have to take if you wanted to become an online marketer:
- Build yourself a name (or set it up): Unless you get hired by a company after you get a marketing degree, you'll probably have to start as a freelancer (and there are no qualifications needed for that!). Create a LinkedIn account (a Facebook and a Twitter will also help) and an online portfolio you can later use to list all of your works. Experience is a key point in marketing.
- Get started: It's not like marketers walk around random cities, kick down doors at random companies and ask random managers to hire them to advertise them. Well, maybe, but I suppose that's not how we're going to deal with it.
Once you get big, people may start looking for you, but before that, have a look on websites like Fiverr, Monster.com or even Craigslist and Kijiji. Start low, and offer competitive prices: you're a complete mystery to customers, and they'll be more willing to take the risk if they're not going to pay much.
If you still don't find anything, than look around for small sellers who are struggling to sell their stuff, even though it's high quality (take a look around Redbubble or Etsy, it may be a good place to get started), and help them for free (unless they willingly offer you something). Remember, you have to start somewhere. - Play your best cards: Being a marketer is all about knowing marketing, nothing more, nothing less. Use all the techniques you know, like:
- Build a website: If you know web programming and the business you're working for still doesn't have one, then you absolutely have to do this. Make it mobile-friendly, make it look modern (material design and smooth animations will do the trick), don't put too much text in it, and make it light. Put all of the essential info at the top of the page (the most seen part of almost any website is the header; shocking, right?).
- Be social: I'm growing tired of repeating this over and over, but sorry, it's a must. You're not getting anywhere without a Facebook and a Twitter.
- SEO: Search Engine Optimization. If you have a website and socials, the next step is to make people find them. Keywords, good HTML structure and low loading speed are the main points here.
- Use ads: If you want to make the most out of it, spend a bit and place some ads. Facebook ads can be really rewarding, since you can address a specific audience, but if you have a much higher budget, then you can also try AdSense.
- Emails: Maybe as old as the Internet itself, but still works. Setting an effective email network can be really helpful.