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[Omotunde]

The focus of your article is very important. The focus or the essence of your website will be made known by the keywords.

The keywords are the words and phrases that users type into search engine .
In order to increase the likelihood that people will find your material among the results, as a website owner and content writer, you want the keywords on your page to be pertinent to what people are searching for.

what is keywords ?

 

[Wisdom01]

I think what get the keyword optimized too is actually what is posted by the content creator , the words typed and others would determine how it would be ranked at the top of the search engine and others

 

[lamia5765]

A keyword is a commonly used search term that you try to incorporate into your content that would make the search engine identify your content as relevant when that Search term or combination if it is sent as a search engine query.

For example, I search for " best building materials", if your contents have keywords "building materials" optimized, the search engine would very likely display that content in the search engine results.

Because in first case on google adwords search console you will bid for best and building and materials and second only two words. So monetary value is much less than bidding for 3 keywords for top result display rendering.

 

[Ming98]

In the context of SEO, keywords are words or phrases that people type into search engines to find the information they're looking for. These words or phrases are also known as "search queries." When someone types a keyword into a search engine like Google, the search engine looks for web pages that contain that keyword. Websites with content that matches the user's search query are ranked higher in the search results, which can bring more traffic to the website. Keyword research is the process of finding and targeting the best keywords for a website in order to rank well in search results.