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[crypworld]

Has anyone used Google TV Ads?

On clicking the link to get more information, it is just directing me to an application form.

 

[Annit]

Google TV Ads was a platform developed by Google that allowed advertisers to run TV advertising campaigns. It was launched in 2007 and was designed to help small and medium-sized businesses to reach a wider audience through TV advertising.

The platform worked by using Google's targeting technology to show ads to specific audiences based on factors such as demographics, geography, and viewing behavior. Advertisers could create and manage their campaigns using a web-based interface and had access to performance data to track their campaign's success.

Google TV Ads was available in the United States and allowed advertisers to run their ads on over 94 networks, including ESPN, CNN, and Discovery Channel. However, in 2012, Google announced that it would be retiring the Google TV Ads platform and shifting its focus to other advertising products.

 

[Xrin Nightfall]

Google TV Ads is a platform that allows advertisers to target their ads to specific audiences and demographics. Advertisers can use the platform to create and manage campaigns, set budgets and bids, and track their ad performance. The platform is integrated with Google Ads, so advertisers can use their existing campaigns on Google TV Ads with ease.

 

[Melvin441]

Using the now-defunct Google TV Ads program, advertisers could buy television ad time in a manner similar to how they would buy web advertisements. Advertisers could target their commercials by choosing the TV channels, shows, hours of the day, and geographic areas. Google gathered anonymised viewer data from set-top boxes supplied by cable and satellite providers in order to assess the success of the advertising campaigns. Google stopped offering the service in 2012 and has subsequently concentrated on other ad networks.

 

[Xrin Nightfall]

The now-defunct Google TV Ads program allowed advertisers to purchase television ad time in a similar way to how they purchase web advertisements. The program enabled advertisers to buy television ads using a cost-per-view or cost-per-impression model, allowing them to pay only for the ads that were viewed or seen instead of paying for an entire ad package.

 

[Melvin441]

With the help of the advertising platform Google TV Ads, businesses can plan and carry out TV ad campaigns. It enables marketers to choose from a range of ad formats and evaluate the effectiveness of their campaigns. Additionally, it enables advertisers to mix TV and digital advertising, giving them the opportunity to reach their target demographic across many screens and platforms.

 

[Nayeem3]

An online auction mechanism was used by Google TV Ads, a programme that was introduced in 2007 and allowed advertisers to buy television ad inventory. It offered in-depth analytics and reports to help marketers gauge the success of their efforts. Today, other choices are available.

 

[Japhnet]

Google TV Ads is a programmatic TV advertising platform offered by Google. It allows advertisers to target TV ads to specific audiences based on factors like demographics, interests, and location. Google TV Ads works by using data from Google's DoubleClick ad server and YouTube.