well you're right, but some products that are designed to a tier of countries don't have for sure the same quality as the products that are designed to other countries, you might get a cheaper product in your area, but the quality isn't the same, which means it's still the same for the companyThe value of the country's local currency also plays the part. Most businesses will rather advertise to rich countries like the US for example.
The value of the US Dollar is worth more than Indian Rupee or Indonesian Rupiah. So business can make a decent profit by charging in USD.
So therefore the USA CPM is higher because companies like advertising to US customers.
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