With cryptocurrency being a decentralized platform and therefore the price is determined solely on teh supply and the demand of the various coins, there is a need for advertising the coin and getting more and more people involved to raise the price. As public figures start to get into cryptocurrency the price increases substantially. Recently Tom Brady has also expressed his views on crypto, saying that it is a good direction for the world. He further added that he will invest into teh cryptocurrency world, but has not yet revealed which of the crypto coins have got his fancy.