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❕NEWS The image revolution: DALL-E 2 and its disruptive potential

tagore

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From time to time, new technologies become market-ready that enable completely new business ideas. That is exactly what happened at the beginning of April: DALL-E 2 promises to revolutionize digital image production.

Images play a prominent role, especially in digital marketing,
and advertisers use image databases such as Shutterstock or Getty Images to interrupt the endless scrolling of users and attract attention. These databases have now grown into a huge business, raking in billions of dollars annually. But the advertiser's problem remains: How do you always find the right images that people click on?

This is where DALL-E 2 comes in, a revolutionary new artificial intelligence from OpenAI, the San Francisco-based company specializing in AI. DALL-E 2 works very simply: users type any sentence into a text field and the artificial intelligence generates several image variants.

In a very short time, the algorithm offers artificially generated images for almost any input
- there are no limits to the imagination, and the artificial intelligence does not judge the creativity of the users. The disruptive potential of this technology is obvious: Who needs image databases when AI can tailor a unique image?
 
This is going to be an upgraded version of the existing free sourcing image sites. It will attract new people to the site because it will be easier to get the right image by typing a sentence. I believe it is a matter of time before people start using it very often for their image needs.
 

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