In this tutorial, I'll talk about the different terms used in affiliate marketing. The more you are familiar with these terms, the easier it will be for you to understand affiliate marketing.
Above The Fold: When a webpage loads on a screen, the content that is displayed immediately for a person to view is called above the fold. Many advertisers will want their ads displayed on the screen in this area. This can also be known as the prime real estate.
Ad Exchange – These are different types of ad networks or traffic sources that will connect an affiliate marketer with DSPs and SSPs.
Advertiser – This is the owner of the product or service. The advertiser will pay the affiliate for each sale they make. You will see this term quite frequently in affiliate networks. The advertiser is the one that is buying the traffic from you.
Adware – This is a type of spyware that a person ends up downloading without their knowledge. This type of ads are unwanted and also very hard to get rid of.
Affiliate Link – This is a unique link that the advertiser will supply you with so you can track your sales and conversions. You can use the link to drive people to your offers. The link can be embedded in the text or added to an image of the product.
Affiliate Network – A network an affiliate marketer can join to have access to offers from different companies. The network will handle your account and work with the advertisers. You will pick and choose the products you'd like to sell on your site.
Affiliate Program – Many websites now offer an affiliate program. The advertiser will pay the affiliate for advertising their products or services on their website.
Charge Back – When a person purchases a product and returns the product. If this happens, you won't earn a commission on the sale of the item.
Click Fraud – This is when a person will generate fake clicks on an ad to earn more money. The clicks are normally generated by a human or even a robot. This is to defraud the PPC network to earn more money.
Commission: The amount of money you'll earn for selling an item for an advertiser.
Cookies – This is a text file that the advertisers will use to track your sales. When a person visits their site from your link a tracking cooking is downloaded to the browser.
CPA – Cost Per Action or Cost Per Acquisition: You will be paid when a person buys a product or service. This is normally related to the subscription services. This normally deals with the advertiser and how much they are paying you.
CPC – Cost Per Call or Cost Per Click: Normally this is used for clicks that are received when you publish an ad on your website. However, recently people have started to publish a call button for a company on their site. If a person clicks on the button and calls the company, you'll earn money for each call that is generated from your website. This is how much an advertiser pays you.
CPD – Cost Per Download: You're paid a fixed amount of money for a fixed number of downloads that are generated from your link. This is how much the advertiser will pay you for each download you generate.
CPI – Cost Per Install: You'll earn a fixed amount of money for each time a person clicks on your link and installs a program or app. The amount of money the advertisers will pay for each install you generate.
CPL – Cost Per Lead: Each time your link generates a lead for the publisher, you'll earn a fixed amount of money. This could be for subscribing to a website or even filling out a form. The amount of money the advertiser pays you for each lead you generate.
CPM – Cost Per Thousand Impressions is a model that some advertisers use to pay their affiliates. They will need to generate 1000 clicks on an ad or link before they earn money for displaying this link on their website.
CPS – Cost Per Sale: Each time you generate a sale on the advertiser's website you'll earn a commission for the sale.
CPV – Cost Per View: The amount of money you earn each time the ad is displayed on your website.
Double Opt-In – If a person uses your links and registers with a website, you won't be paid until the person verifies their email address.
EPC – Earning Per Click: The amount of money you'll earn for every 100 clicks on your affiliate link.
Marketer – This is a term used in affiliate networks. When you join the network to advertise products or services on your website, you are known as a marketer.
PPA – Paid Per Action or Paid PerAacquisition: The amount of money you'll earn for each action.
PPC – Paid Per Call or Pay Per Click: The amount of money you'll earn for each call that was made or each click that was made on the ad or link on your website.
PPI – Pay Per Install: The amount of money you'll earn each time a person installs a program or app.
PPS – Paid Per Sale: The amount of money you'll earn for each sale you make.
PPV – Paid Per View: The amount of money you'll earn each time a person visits your website and view an ad.
Publisher – You are considered a publisher when you work for an affiliate network. You'll be publishing ads or products on your website to sell for the advertiser.
Revenue Share: This is a different type of payment models. In this model, you'll be sharing the commission with another person.
Tenancy – paid a flat fee per month: Each month you can earn a flat rate for displaying an ad or banner on your website.
301 Redirect – This is used in blackhat marketing. The blackhat marketer will display one website URL for the search engines, but when you click on the link, you'll be redirected to another website.
302 Redirect – A search engine can decide to redirect you to a different URL than the one displayed. The search engine finds a new URL for the site and redirects you to this URL instead of the one that is displayed.
Above The Fold: When a webpage loads on a screen, the content that is displayed immediately for a person to view is called above the fold. Many advertisers will want their ads displayed on the screen in this area. This can also be known as the prime real estate.
Ad Exchange – These are different types of ad networks or traffic sources that will connect an affiliate marketer with DSPs and SSPs.
Advertiser – This is the owner of the product or service. The advertiser will pay the affiliate for each sale they make. You will see this term quite frequently in affiliate networks. The advertiser is the one that is buying the traffic from you.
Adware – This is a type of spyware that a person ends up downloading without their knowledge. This type of ads are unwanted and also very hard to get rid of.
Affiliate Link – This is a unique link that the advertiser will supply you with so you can track your sales and conversions. You can use the link to drive people to your offers. The link can be embedded in the text or added to an image of the product.
Affiliate Network – A network an affiliate marketer can join to have access to offers from different companies. The network will handle your account and work with the advertisers. You will pick and choose the products you'd like to sell on your site.
Affiliate Program – Many websites now offer an affiliate program. The advertiser will pay the affiliate for advertising their products or services on their website.
Charge Back – When a person purchases a product and returns the product. If this happens, you won't earn a commission on the sale of the item.
Click Fraud – This is when a person will generate fake clicks on an ad to earn more money. The clicks are normally generated by a human or even a robot. This is to defraud the PPC network to earn more money.
Commission: The amount of money you'll earn for selling an item for an advertiser.
Cookies – This is a text file that the advertisers will use to track your sales. When a person visits their site from your link a tracking cooking is downloaded to the browser.
CPA – Cost Per Action or Cost Per Acquisition: You will be paid when a person buys a product or service. This is normally related to the subscription services. This normally deals with the advertiser and how much they are paying you.
CPC – Cost Per Call or Cost Per Click: Normally this is used for clicks that are received when you publish an ad on your website. However, recently people have started to publish a call button for a company on their site. If a person clicks on the button and calls the company, you'll earn money for each call that is generated from your website. This is how much an advertiser pays you.
CPD – Cost Per Download: You're paid a fixed amount of money for a fixed number of downloads that are generated from your link. This is how much the advertiser will pay you for each download you generate.
CPI – Cost Per Install: You'll earn a fixed amount of money for each time a person clicks on your link and installs a program or app. The amount of money the advertisers will pay for each install you generate.
CPL – Cost Per Lead: Each time your link generates a lead for the publisher, you'll earn a fixed amount of money. This could be for subscribing to a website or even filling out a form. The amount of money the advertiser pays you for each lead you generate.
CPM – Cost Per Thousand Impressions is a model that some advertisers use to pay their affiliates. They will need to generate 1000 clicks on an ad or link before they earn money for displaying this link on their website.
CPS – Cost Per Sale: Each time you generate a sale on the advertiser's website you'll earn a commission for the sale.
CPV – Cost Per View: The amount of money you earn each time the ad is displayed on your website.
Double Opt-In – If a person uses your links and registers with a website, you won't be paid until the person verifies their email address.
EPC – Earning Per Click: The amount of money you'll earn for every 100 clicks on your affiliate link.
Marketer – This is a term used in affiliate networks. When you join the network to advertise products or services on your website, you are known as a marketer.
PPA – Paid Per Action or Paid PerAacquisition: The amount of money you'll earn for each action.
PPC – Paid Per Call or Pay Per Click: The amount of money you'll earn for each call that was made or each click that was made on the ad or link on your website.
PPI – Pay Per Install: The amount of money you'll earn each time a person installs a program or app.
PPS – Paid Per Sale: The amount of money you'll earn for each sale you make.
PPV – Paid Per View: The amount of money you'll earn each time a person visits your website and view an ad.
Publisher – You are considered a publisher when you work for an affiliate network. You'll be publishing ads or products on your website to sell for the advertiser.
Revenue Share: This is a different type of payment models. In this model, you'll be sharing the commission with another person.
Tenancy – paid a flat fee per month: Each month you can earn a flat rate for displaying an ad or banner on your website.
301 Redirect – This is used in blackhat marketing. The blackhat marketer will display one website URL for the search engines, but when you click on the link, you'll be redirected to another website.
302 Redirect – A search engine can decide to redirect you to a different URL than the one displayed. The search engine finds a new URL for the site and redirects you to this URL instead of the one that is displayed.
