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[SLTE916]

I lurk / post on several webmastering forums, and there seems to be general disagreement over which is more effective: social media marketing or ad-based marketing. I'd like to see what you guys think. Do you prefer ads to spread the word about your website, or social media, or both? Or, heck, neither? I generally rely just on search engine traffic for my niche, but I'm sure it varies from one person to the next.

 

[Walker42]

PPC ads are an example of a paid social media marketing strategy. Social media marketing is an example of an unpaid strategy (like your social media posts and shares).
Although not all advertising is marketing,
Marketing strategies include advertising.
Social media advertisements are a quick and efficient way to engage with your audience and support your marketing initiatives.

 

[Wisdom01]

PPC ads are an example of a paid social media marketing strategy. Social media marketing is an example of an unpaid strategy (like your social media posts and shares).
Although not all advertising is marketing,
Marketing strategies include advertising.
Social media advertisements are a quick and efficient way to engage with your audience and support your marketing initiatives.

Yeah social media ads is really one medium to market and conduct other operation , some new business focus more on social media ads ,they actually makes use of it to increase their business socials engagement , the social media ads is very important and helpful

 

[magnus2022]

Social media is more preferable when you are in tight economic conditions. If you have money, ads is better and give fast results. When you talk of social media,you did not specify if it is free or ad ? But all the same, you can't compare paid traffic and free traffic. If you have,go for paid ads, it will give fast results!

 

[Wisdom01]

Your objective will determine how to proceed. While advertisements might be preferable if you're trying to generate leads or boost sales, social media might be better if you're trying to establish relationships and a presence.

yeah social media is actually one way to actually boost your sales and others , many are obviously making a lot more money through the social platform and they are even able to boost sales and others through that particular medium

 

[btaliat]

Social media is preferable for me except I want to go for free ads. There are ways social media can be used to make sure we promote our blogs. Nevertheless, we may use good SEO tools for this purpose

 

[Wisdom01]

I also would love to make use of social media ,the ability for me to be able to reach my target audience faster is actually one thing that would want me to make use if the social media platform to actually advertise

 

[BullyMaguire]

Your objective will determine how to proceed. While advertisements might be preferable if you're trying to generate leads or boost sales, social media might be better if you're trying to establish relationships and a presence.

that's true, social media presence is something that ads will give you.. people often don't lay attention to ads. unless the ads are interesting enough.. for example ads videos that is funny or have a story.. people usually pay attention to those some even goes viral

 

[Melvin441]

Depending on the objectives, target market, and financial constraints, social media marketing and ad-based marketing may be useful for advertising a website. While social media marketing calls for consistent and original content production, ad-based marketing offers quick results and targeted traffic. The optimal strategy, in the end, combines the two.

 

[Melvin441]

The decision of whether to employ social media marketing versus ad-based marketing to promote a website depends on a variety of criteria, including target audience, content, and budget. Businesses should engage in SEO to increase their website's visibility because it is crucial for bringing organic traffic to a website.

 

[Gamer01]

I think both are crucial for the success of a business if they are finding it via the social media then that is good and if they are getting it via the seo based options then you can always have an miche strategy to promote your brand via both options indeed .

 

[Melvin441]

Website traffic can be increased by using social media marketing and ad-based marketing strategies. Social media marketing entails developing a community, placing ads, and producing interesting content. Ad-based marketing entails purchasing ad space across several platforms. Target audience, website kind, and marketing objectives are just a few examples of the variables that affect how effective social media marketing and ad-based marketing are. Traffic from search engines can also be quite useful.

 

[Gamer01]

Search based traffic are always worth an intent while social media traffic is good for engagement on a platform if you want to work for the intent and sales then prefer going for the search engine based organic traffic indeed .

 

[Bigron]

Social media marketing can be useful for increasing brand recognition, interacting with consumers, and fostering a sense of camaraderie around your company. Additionally, social media sites provide opportunities for targeting that let companies reach out to specific groups of people based on their background, hobbies, and behavior. Utilizing social media influencers can also aid in spreading the word about your brand to a larger audience.

 

[Gamer01]

You are right , social media is definitely effective and impactful it we get connected with the right people who can lead us in such a way that our buisness keeps in success mode always is better than those organic reach indeed .

 

[Sammydan]

Unless, we don't to deceive ourselves, ad based marketing is better than social media marketing. I know social media is a powerful to for marketing a website or even a business, but in social media, you're not targeting a specific person. You just post and hope some of the people that view it will be interested. But ad based marketing will targeting those who will be interested in your site. How will google know those who will be interested in what you posted? Through what they search on Google.

 

[Gamer01]

Yes that's like that but usually the conversion rates are pretty less and you have to pay for each impression as well while social media ads are posted mostly free as well and there is also chance of getting the engagement you want.

 

[Japhnet]

It really depends on your budget and your target audience. If you have a limited budget, social media may be a better option for you. It's free to create accounts on most social media platforms, and you can reach a wide audience without spending a lot of money. I have seen great results from promoting with social media.