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A gigantic digital billboard promoting the Shiba Inu cryptocurrency has popped up in New York City's Times Square. The display reads: "We will reach the moon soon," referring to the widely used slang phrase in the cryptocurrency community. Shiba Inu is not the first meme coin to land in Times Square. Earlier this year, the proponents of Dogecoin and Safemoon also bought ad space in one of the busiest pedestrian areas of the world