SEMrush can be used as a tool to analyse a website to optimise the strategies for its SEO. You will have to know about the rank, links and keywords used by your competitor to get more traffic on your website. In order to understand the functionalities of this analysis tools you should read out this SEMrush review provided here under.
Provide an outline of the traffic, backlinks and keywords of your competitor: You can enter the domain name of your competitor in SEM rush to get information in this regard on your screen. It will show approximate amount of traffic you can expect for your website in a particular region by using the best keywords on your website. Along with it you can also know about the estimated performance of some of the best keywords on the search results. In this way you can compare your website with your competitors through this tool.
Beat your competitors by analyzing them: You can use SEMrush to analyse the performance of your competitor's website just by entering his name and location on its first screen. It will show you about the keywords used for the current ranking of the website, rank of the website for these keywords, approximate amount of traffic received, ranking difficulty for the keywords used and cost of using these keywords for advertising at Google AdWords etc.
Research for suitable keywords: SEMrush can also help in finding the easy to understand suitable keywords just by entering them on its first page. It will tell you about the difficulty that keywords will face in optimising the rank of your website.
Analysis of the competitors of your competitor: SEMrush also helps in finding other companies ranking higher on search results by using the same or similar keywords. On this basis you can also assume the amount of traffic your site can attract through those keywords.
Observe the changes in rank for certain keywords: SEMrush helps you in keeping an eye on the rank of your website for certain keywords so that you can optimise your website accordingly. This tool also helps in changing the keywords by detecting suitable keywords for your website.
Improvement in ranking by following its suggestions: SEMrush also give suggestions to improve the ranking of your website along with tracking keywords for this purpose. You can follow these suggestions in optimising the content of your website if you find them suitable to it.
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