Hello everyone,
At
Royal Partners we are always looking for new affiliates and partners by trying to implement unusual strategies. One of them was the idea to bet on investing in cooperating with streamers and making them equal to usual affiliates. We are so proud to work with so many streamers all over the world and the number is still growing. So, let's discuss why streamers combined with iGaming are a great fit.
In recent years, streaming has become an integral part of our lives and we just can't imagine our lives without favorite creators. That's why iGaming brands, like
Royal Partners, have taken a closer look at them. Streamers have become powerful marketing tool for iGaming affiliate programs.
Now, let's dive into why iGaming brands and affiliate programs like
Royal Partners cooperate with streamers in their marketing efforts.
Easy reach to a targeted and engaged audience. Streamers built a dedicated following of viewers who are interested in their content and, what's more crucial, trust their recommendations. So, by cooperating with streamers, affiliate programs can easily tap into the targeted and engaged audience with a lot of trust.
Authentic and relatable content. Streamers have a unique ability to create exclusive content. Through their live streams, they showcase gameplay, provide commentary, and interact with their audience in real-time. This authenticity resonates with viewers and can drive higher conversion rates compared to traditional advertising methods.
Brand awareness and visibility. Streamers have the power to increase brand awareness and visibility of an iGaming brand. By featuring specific iGaming products in their live streams, streamers highlight these brands to the viewers, many of whom may not have heard of them before. Respectively, these highlights will lead to increased brand awareness and visibility which, in turn, will mean more users for iGaming brands.
Sense of community. Streamers create a sense of community among their viewers and that means a lot. Creators can organize special events, host tournaments, or showcase exclusive gameplay with the help of an affiliate program or provider. It's a great way to attract viewers and keep them engaged during live streams.
Valuable feedback. Streamers have a direct communication with their viewers and can gather feedback and opinions. This feedback can help iGaming brands improve their products and services, ultimately leading to a better user experience for users.
Overall, at
Royal Partners we are sure that iGaming brands and affiliates programs should not only give streamers a try but cooperate with them as much as possible. Due to the reach, authenticity, brand awareness, community engagement, and valuable feedback this is a low-risk, high-reward type of cooperation.
Streamers have already become an integral part of iGaming affiliate marketing and that's why
Royal Partners is pursuing this direction. Later this week we will describe how
Royal Partners cooperate with streamers and why you should recommend us for your favorite streamers and creators.
Best,
Royal Partners