Twitter is a great social media account to use for promoting your marketing campaign, blog or even your website. However, many people don't know how to effectively use Twitter to do this. If you want to start gaining more followers on Twitter it is necessary to be actively engaged with the site. Most major brands will tweet 24 to 30 tweets each day.
How To Get Started:
Follow and Participate: In order to gain a following and get noticed, you must first be active and participate in the trending topics that people follow. Learn how to use hashtags and keep up with all the conversations. It is a good idea to activate your Talkerwalker Alerts so you can keep track of all the trending hashtags.
Explore, Spot and Study: Understand what the trending movement is on Twitter. it is necessary to spot the trends and study them. Gain knowledge, learn the buzzwords and stay on top of the discussion that is happening now. Retweet the hot topics and get noticed in the crowd. This way when you start your own campaign people will know who you are.
Live Video Tweets: When a person watches a video on Twitter they tend to remember this video. Live video broadcasts are one way to spread the word on Twitter. This helps you reach a larger audience and give you access to more potential clients. Make short, catchy videos and start tweeting them on Twitter. People on Twitter love live broadcasts. Go live and win the hearts of people who follow the trends on Twitter.
Tweet Threads Together: This is a brand new feature on Twitter. You can now link your topic together and tweet them in one thread. Just start a thread on Twitter and start tweeting it away. Now add a new topic to the thread and tweet it again. You can continue doing this for related topics on Twitter. This way your original topic gets seen over and over again. Furthermore, this adds fresh new material to your original topic. Use this to tell a story about an event and keep the conversation going.
Mark Key Events: Keeping track of the events that happen during the month is a great strategy for your campaign. Follow the events, keep track of what people are tweeting, and plan your campaign around this event. Major events attract a lot of people on Twitter. It is a good idea to keep track of these and join in. When you plan your content around such events, you'll gain more followers and more people will engage with what you have to say.
Tweet For A Cause: Everyone expects a company to take a stand on environmental or social issues. When you let your voice be heard about such issues it will really impact your followers. So start sharing what you stand for and what you stand up for on Twitter. Let people know that you support them and make a stand so they can see who you really are.
Twitter is much more than tweeting about your products and services. It is getting noticed and standing up for what is right. When you follow events and make your voice heard, this impacts your followers and they will start to pay attention to you.